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The purpose of this paper is to investigate how individual innovativeness and social factors shape consumers’ purchase decisions of organic products.

The study is based on an online survey of 988 Canadian participants. Structural equation modelling was used to test the relationships between social identity, social influence, perceived value and purchase intention within a multi-group framework to show the moderating effect of consumer innovativeness.

The results show that the two social dimensions – social identity and social influence – influence purchase intention and the perceived value of organic products partially mediates these relationships. Further, the personal characteristic, “consumer innovativeness”, moderates these relationships.

Although the sample consists of a higher proportion of younger participants, the results are consistent with theoretical arguments and empirical evidence, which underscores the importance of generational differences in organic product purchases.

Managers need to develop a more nuanced understanding of how social influence and social identity play different roles in the purchase intentions of consumer innovators vs later adopters. This knowledge can guide practical segmentation, targeting, positioning and promotion strategies.

This study complements the individual innovativeness predispositions literature by showing that the consideration of social factors leads to a more nuanced understanding of consumers’ purchase intention than either set of factors separately. It also contributes to the literature on adoption of organic products by introducing consumer innovativeness dimension as a key factor.

Currently, the bulk of research on marketing innovation focuses on various firm-level dimensions using relationships from the technological (product and process) innovation literature. Research on industry-level differences in marketing innovation is lacking. Testing relationships form the technological paradigm in the context of the marketing innovation paradigm is also lacking. This paper aims to present empirical evidence on both aspects using a large-scale data set.

This study uses two large-scale datasets, each consisting of approximately 4,000 Canadian enterprises in 18 industries. The data was collected by Statistics Canada in 2009 and 2012 through its nationwide Survey of Innovation and Business Strategies program. Two widely used theoretical frameworks, resource-based view of the firm and the competitive perspective, are used to generate constructs and hypotheses in relation to marketing innovation. The data was analyzed using multi-level logistic regression.

The findings show that industry-level competition is a much more important driver of marketing innovation than firm-level competition. The authors also show that marketing constructs that are significant in the context of technological innovation are also significant for marketing innovation.

This study extends the firm-level literature by providing evidence of how industry-level dynamics enhances marketing innovation. The study also provides empirical evidence from Canadian enterprises that complement those from other countries.

A deeper understanding of the drivers of marketing innovation can enable managers to enact innovation strategies that can enhance organizational performance, differentiate themselves and enhance customer engagement and brand image.

As one of the few studies to examine industry-level differences in marketing innovation, the authors show that disaggregating competition into industry-level and firm-level provides a clearer picture of how competition advances marketing innovation. Additionally, this study is the first of its kind to provide empirical evidence on Canadian enterprises, thereby complementing evidence on marketing innovation from other countries. Thus, this study makes a theoretical and empirical contribution to the emerging marketing innovation literature.

This study aims to identify the precise competencies that employers are seeking for big data analytics professions and whether higher education big data programs enable students to acquire the competencies.

This study utilizes a multimethod approach involving three data sources: online job postings, executive interviews and big data programs at universities and colleges. Text mining analysis guided by a holistic competency theoretical framework was used to derive insights into the required competencies.

We found that employers are seeking workers with strong functional and cognitive competencies in data analytics, computing and business combined with a range of social competencies and specific personality traits. The exact combination of competencies required varies with job levels and tasks. Executives clearly indicate that workers rarely possess the competencies and they have to provide additional training.

A limitation is our inability to capture workers' perspectives to determine the extent to which they think they have the necessary competencies.

The findings can be used by higher educational institutions to design programs to better meet market demand. Job seekers can use it to focus on the types of competencies they need to advance their careers. Policymakers can use it to focus policies and investments to alleviate skills shortages. Industry and universities can use it to strengthen their collaborations.

Much closer collaborations among public institutions, educational institutions, industry, and community organizations are needed to ensure training programs evolve with the evolving need for skills driven by dynamic technological changes.

This is the first study on this topic to adopt a multimethod approach incorporating the perspectives of the key stakeholders in the supply and demand of skilled workers. It is the first to employ text mining analysis guided by a holistic competency framework to derive unique insights.

The purpose of this paper is to review the latest management developments across the globe and pinpoint practical implications from cutting‐edge research and case studies.

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Astute observers of film and television dramas made during the last two decades can probably date them fairly precisely according to the number (and perhaps size) of mobile phones being used. Few consumer products have become as globally accepted and (for the most part) embraced as warmly in such a short period of time. Most consumers – not just teenagers and twenty‐somethings – would not want to be without them. Only the most perversely stubborn Luddites would refuse to acknowledge that they are pretty useful.

The paper provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.

Smartphone adoption by consumers is increasing exponentially, and presents marketers with many new opportunites to reach and serve customers. However, are consumers ready for mobile marketing through their smartphones? This study aims to investigate consumers' willingness to accept marketing through their smartphones.

The study is based on an online survey of 428 respondents. The data is analyzed through ANOVA and regression analysis.

The results indicate that consumers' shopping style, brand trust, and value are key motivations for engaging in mobile marketing through their smartphones. Further research should focus on specific tactics marketers use to engage customers beyond marketing messages, that is, how they engage customers in dialogue to build relationships, encourage purchases and build loyalty. This could reveal how customers really want to engage in mobile marketing.

This research adds to the growing body of evidence on acceptance of mobile marketing.

This study found that successful enagement of customers in mobile marketing requires that marketers focus their strategies and tactics around value creation; getting customers to engage with their brand in an authentic way; and respecting customers' shopping style, i.e. engaging customers the way they want to be engaged. Marketers must listen to their customers and develop appropriate strategies rather than simply adapting existing marketing strategies.

The topic of mobile marketing through smartphones is important to both marketing executives and marketing researchers. To date, this topic has attracted little research attention and marketing executives are simply basing their decsions on anecdotal case studies and reports in the popular press. This study contributes to fulfilling the need for research evidence.